Nayo Shell

Nayo is a freelance copywriter and copy editor with extensive experience in fact-checking and SEO optimization for blogs, articles, ebooks, white papers, and websites for various industries. I ensure your writing is clear, concise, engaging, and free of grammatical errors while shining your unique brand voice through.

Let's work together to make your copy memorable!

Copyeditor Portfolio

I'll deliver high-quality copyedits with SEO integration to help take your brand to the next level.

Resourcing Edge •

Allergy Season, Paid Time Off, and the Impact on Business

To those who delight in beautiful spring blossoms or cheerful birdsong hailing from above, know that these attractions aren’t free. Nature charges a “spring tax,” and suffering humanity calls it allergies. Yes, in this simultaneously beautiful and difficult time of year, businesses must get ready to accommodate their employees while shoring up their own defenses, especially in terms of paid time off policies and other measures.
Photo by Pixabay on Pexels
Power Wizard •

What is solar energy?

The term ‘solar energy’ is very much what it sounds like — energy converted from solar rays and used in everyday life. It’s been around for quite some time and has many financial and environmental advantages over traditional energy sources. So it’s reasonable to wonder why more people aren’t using it.

The truth is that it hasn’t been affordable for most people until quite recently. Similarly, global warming and carbon emissions haven’t been taken that seriously until the last few decades.
Money •

How to Repair Bad Credit

Repairing bad credit is possible but time-consuming. It’s also a minefield. You need to know what steps to take, where to find help and which companies to avoid. The stakes are high, and the consequences could haunt you for years.

Your credit report, history and score all wield a huge amount of power over your finances. They affect not only whether you get approved by lenders for things like a mortgage, personal loan or car loan, but also the specific terms of the agreement, like how favorable
MD Clarity •

Revenue Cycle Management Automation: All You Need to Know | MD Clarity

The pandemic has rapidly accelerated revenue cycle management automation in healthcare. And the advancements in tech solutions have brought artificial intelligence and machine learning to all industries, including healthcare.

Yet, healthcare practices continually struggle with increasing productivity and decreasing costs. Revenue cycle automation can deliver significant improvements in the revenue cycle process, helping to accomplish both of these metrics.
Shelf •

Knowledge Management in Retail: 5 Tips for B2C Brands

As a B2C retailer, busy season is an important time; customers continue doing business if they have a good experience—in fact, 65 percent of a retailer’s profits come from repeat shoppers. Repeat shoppers depend on timely answers; timely answers require great knowledge. Most people would rather self-serve if they can help it, but when customers pick up the phone, are you agents prepared? Unfortunately, far too many brands struggle to provide excellent customer service because their knowledge bas
Self-Publishing and Printing Company | Palmetto Publishing •

Understanding the Different Styles of Hardcover Books | Palmetto Publishing

For many years, the hardback has been seen as a mark of quality, showing readers, reviewers, and booksellers that your book is worthy of attention. Hardcover books are also more durable, larger, and easier to display on shelves.

If you’re interested in printing your book in hardback, we at Palmetto Publishing are here to help. We offer book layout, book design, printing, marketing, and more.

However, before you print your hardcover book, you need to understand the different hardcover and bindi
Disruptive Advertising •

Internet Marketing 101: Everything Beginners Need to Know

In 2021, over 4.6 billion people used the internet worldwide. That’s almost half the world’s population. Whether in its conventional or contemporary forms, marketing aims to reach as many customers as possible.

Previously, marketing was mainly done through print advertisements, TV commercials, and billboards since that’s where the customers were easily found. But today, the simplest way to reach a majority of your target audience is through the internet.

This guide discusses internet marketing
Scorpion •

Best SEO Tools for 2022

There are over 40,000 searches performed on Google every second, with many users finding their answers on the first results page. Ranking highly on SERPs, or search engine results pages, is key to getting more website traffic and business overall. But, how do you get those high rankings?

Luckily, you don't have to take on SEO research yourself. The internet is chock full of valuable SEO tools that can do the work for you. In fact, by using SEO tools, you can cut down the time you have to resear
Disruptive Advertising •

Digital Marketing Metrics That Every Company Should Focus On

With increasing internet users, digital marketing has become more critical than ever. In fact, eMarketer predicted global digital ad spending to reach $389 billion in 2021.

Businesses can use digital marketing to promote their products and services to existing and potential customers by using various marketing channels.

For any business that jumps on the digital marketing bandwagon, it can be a bit confusing to determine whether its campaigns are successful or not. Fortunately, companies can u
Disruptive Advertising •

Facebook Ads New Call Out Features and How to Use It

While there are numerous objectives for which you can use Facebook Ads, all you really need is conversions. Of course, you want to make your brand visible to your target audience, but none of it will matter if people are not making it to the checkout option.

Previously, Facebook launched a “Call ads” feature that motivates people to call your business and place an order.

They can also receive information or schedule an appointment. The basic goal: to make the phone ring.

However, just recentl
Disruptive Advertising •

What is Brand Awareness and How to Put Your Brand on the Map

Influencer Marketing Hub 2021 showed brand awareness to be the top priority of social marketers. Why is that? Considering the cut-throat competition in the online space, it’s reasonable why marketers want to increase brand awareness and visibility.

Many companies compete for the same pool of customers, but only a few get to claim them. It’s no wonder brand awareness is prioritized by marketers.

But, what is brand awareness exactly? How does it help your business? In this guide, you’ll learn th
Scorpion •

What is a Bounce Rate in Google Analytics

In the language of the internet, a bounce occurs whenever a user leaves the first page of your website before they interact with any other page. The bounce rate is one of those metrics that can either make or break a website's success. When you're looking at your analytics, the bounce rate is a leading indicator of your website's success.

A high bounce rate often means lost revenue for your business, since it is typically a sign users aren’t engaging with whatever you're offering. This can be c
Scorpion •

How To Create a Social Media Calendar

While it's an extremely useful marketing solution for businesses across all industries, social media can be a daunting place for newcomers and veterans alike. And with so many channels to tackle in so little time, it's vital to stay organized. If you want to brush up on your social media knowledge before creating a calendar, check out The Beginner's Guide to Social Media.

Successful organizations often piece together a social media calendar to keep track of what they'll post throughout a specif
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